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Overwatch2’snew " Support A Streamer " Twitch event has been problematic , and seems to indicate a disconnect between Activision Blizzard and its champion - especially pennon . While the event is framed in a overconfident manner that suggest a reciprocally good relationship between Activision Blizzard andOverwatchstreamers , the military campaign really let out the maturate gap between Activision Blizzard and theOverwatchcommunity . In order forOverwatch 2to have a successful release , Activision Blizzard needs to bushel its strained kinship with theOverwatchfanbase .
The " Support A Streamer " campaign was announced by Activision Blizzard on June 27 , a Clarence Shepard Day Jr. beforeOverwatch 2 ’s latest beta release . In orderliness to receive an sole fabled Brigitte peel , Twitch viewers involve to empower three subscription to participatingOverwatchstreamers . The hide will carry over toOverwatch 2 ’s announced free - to - wreak multiplayer releasein October . The crusade is similar to the event that accompaniedOverwatch 2 ’s first beta , in which one of the only ways for players to earn accession toOverwatch 2 ’s beta was by watching Blizzard - approvedOverwatchstreamers for a total of four hour . This promotion led to a phonograph record - setting spike in viewership forOverwatchon Twitch . It appears that the " Support A Streamer " event is Activision Blizzard ’s effort to spur a similar spindle in viewership forOverwatch 2 ’s second genus Beta , but with a much bad response from fans .
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The attentionOverwatchenjoyed on Twitch was spur by Activision Blizzard offering free access toOverwatch 2 ’s genus Beta . Assuming that this success could be watch over up by call for players to essentially pay for character skins feels iffy , particularly yield that some seeOverwatch 2 ’s genus Beta as a cash - grabdue to assign access behind a paywall . While the beta was pop upon loss , some players recall the role changes inOverwatch 2didn’t work , and others felt it fail to sterilise the myriad of issues that chair to the first game ’s declining popularity . Now that the novelty has wear off , many popular streamer do n’t have any desire to run theOverwatch 2beta .
Overwatch 2’s Twitch Event Prioritizes Popularity Over People
ManyOverwatchstreamers see the " Support A Streamer " hunting expedition as hypocritical . When involve about the effort , top 500OverwatchplayersYourietjeandGanji__OWboth expressed frustration that the political campaign only promote fan to support Blizzard - approve pennant , including several that do n’t even on a regular basis streamOverwatch . Policeofcake , who called the consequence " miserable , " speculated that the effort could also intend to familiarize players with the construct of paying money for theatrical role cutis , given thatOverwatch 2 ’s first two seasonswill moderate monetise struggle bye . While offer only a few streamers the chance to participate in the promotion could be a pragmatic decision , in drill , the campaign has prioritize potentialOverwatchplayers over exist one .
While the " Support A Streamer " case first appear to be a charitable attempt , it ’s probable the campaign ’s true purpose is to inflate viewership number forOverwatchon Twitch . The repercussion circumvent the event foreground theOverwatchcommunity ’s thwarting with the biz ’s developers . Activision Blizzard ’s repute has been refuse for class , and the hypocrisy of itsOverwatch 2"Support A Streamer " event demonstrates that if Activision Blizzard need to foster a loyal , dedicated fanbase , the studio need to be more heedful to the community ’s feedback .
Next : Don’t Let Activision Blizzard Distract You From Its Controversies
Source : Yourietje / Twitch , Ganji__OW / Twitch , Policeofcake / Twitch
